You have a fantastic well designed website now what?
You need traffic!
There are many ways of getting people to visit your site, Search Engine Optimisation (SEO) is one way while advertising on Google is another.
SEO, Search Engine Optimisation
This is what your website designer should do for you as part of the actual design process of the website. Placing in correct Meta Tags as well as making sure that the code is structured correctly are the basics. From the beginning you should be thinking about how people will find your website. You need to understand your customer and then you can "pitch" a website to them. There is no point having a child themed website when your target are adults as you will aliente them straight away.
Google AdWords
By no means limited to Google AdWords, you could also put into the mix Yahoo/Bing Advertising, FaceBook Advertising as well as You Tube
They basically all do the same, you pay to have a person visit your website based upon certain keywords that they have searched for. e.g. You are selling carpets in Melbourne and you set up a Google AdWords campaign targeting the keywords "carpets", "melbourne". When someone searches for "carpets melbourne" your advertsisement will appear on the top or right hand sides of Google as an Ad. If I click on that Ad you will be charged a fee for me to visit your website. Now if you have nominated to pay $1.50 for a click and I have nominated $1.60 your Ad will appear above mine and more than likely it will be clicked before mine and that person will go to your website selling carpets, not mine.
It is a bit hard to get your head around it all at first but it is well worth while setting aside a portion of money from your website budget to promote your website.
Feel free to call as sometime it is easier to explain in person......
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With Google AdWords you can nominate how much you want to spend advertising your site. From $0.50 to $50,000 per day, the choice is yours. The more you spend the more visits to your website you get.
The best thing about Google AdWords is that you can switch it on and off and the results can be measured immediately
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COSTS
Google AdWords campaign set up fee - $264.00 inc GST
Then you nominate the spend amount. Typical amount for a campaign is approx $300 per month.
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